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AkzoNobel names Wild Wonder as the Interpon Color of the Year 2023

Color, performance and protection for the Wild at heart. That’s the inspiration behind Wild Wonder, the Interpon Color of the Year for 2023, a color imagined by an international team of color experts and inspired by the rhythms of nature around us.

Wild Wonder is one of a palette of eight new colors influenced by nature, its shapes, structures and colors. By learning from nature architects and designers can create even more comfortable, beautiful spaces in which to live and work.

The unique colors in the palette are intended to help people reflect and reconsider their relationship with earth’s natural resources, with the warm, golden tones of the harvest, and the positivity and energy that flows from the happy promise of a new season and a world sustained.

Expert color scientist from around the world and within AkzoNobel’s Global Aesthetics Center have accessed more than three decades of color research and analysis to ensure the colors are on-trend. Each of the shades is also available digitally in the AkzoNobel Design App and the AkzoNobel Connecting Colors App.

Interpon powder coatings are designed to enable surfaces to retain their color integrity for longer, thanks to their exceptional levels of durability and performance. They are not only helping designers create a new future, but also protecting it, and making it more sustainable. Backed by an Environmental Product Declaration (EPD), the collection’s raw materials, manufacture and transportation have been assessed by an independent third-party for transparent sustainability credentials. And as powder coatings, the new range of colors is also free from Volatile Organic Compounds (VOCs).

Bob Dirks, Global Segment Manager, Architecture at AkzoNobel Powder Coatings, says: “Everyone needs color.  Colors that dazzle and colors that hide, colors that stand out or blend in, in both 2D and 3D. Colors you can see and colors you can’t. Colors that enhance the buildings in which we work and live; the furniture on which we sit and relax; the everyday household products that integrate effortlessly and harmoniously with our everyday lives.

“We have a constant desire to help you succeed, creating exceptional colors matched by exceptional support to protect your reputation and ours.”

The new Color of the Year is part of the Futura 2022-2025 color family – a family with a proven heritage and globally renowned.

Find out more by downloading our Color of the Year color card or join us for one of our Color of the Year 2023 webinars that will be held on October 11 and 12.  During the webinar you will learn how our Interpon Color of the Year Wild Wonder and accompanying palette was created through trend analysis, color expertise and more than three decades of color research.

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