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AkzoNobel names ‘Sweet embrace’ as the Interpon Color of the Year 2024

A place where you belong 

When life is complex and we’re experiencing information overload, we need spaces that offer us the simplicity to clear our minds, decompress and understand the things we really need. Whether at home or at work, in a school or a hospital, or wherever we find ourselves, we need spaces where we can feel comfortable and relaxed.  

In this context we introduce ’Sweet embrace’ the Interpon Color of the Year 2024, a delicate shade of soft grey with a hint of violet, and a subtle metallic effect, a color with a gentle optimism that is both understated yet liberating.  

The color of the year is launched as part of a complementary palette to transform exteriors, interiors, lighting, furniture, and furnishings across a wide range of sectors. Within the palette are a number of blues, greens and natural browns in metallic, smooth and fine texture effects that recall shades of seascapes and woodlands. These shades have a natural calming and clarifying effect and will help a building be at home in the surrounding landscape allowing even modern, high-tech buildings to blend with the natural environment.  

Expert color scientists, designers and architects from around the world and the AkzoNobel’s Global Aesthetics Center have accessed more than three decades of color research and analysis to ensure the Color of the Year 2024 and its palette are on-trend.  

Bob Dirks, Global Segment Manager Architectural AkzoNobel Powder Coatings, says: “People today need simplicity more than ever. Wherever they are, they need a safe haven, a place where they belong.  

With 10 colors to choose from, mixing darker shades with lighter neutrals, this palette offers architects and designers the opportunity to create subtle coordination or contrast with the objects and buildings they design that will impress and delight for many years to come.” 

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